Men Get Angry, Women Become Fearful
The University of Oregon surveyed investors nationwide in March 2009, just days after the Dow Jones Industrial Average bottomed out at 6,547. The survey revealed that men that men tend to react to the down market with anger. This causes them to invest in riskier investments to make up for the loss, which only results in more losses.
In contrast, the Oregon researchers found that women reacted to the down market with fear, causing them to become conservative, hold tight and take fewer hasty actions. Females were twice as likely to expect the return on stocks over the coming year to be zero or negative and to think stocks would return 5% or less per year over the next 10 years.