Egos Drive Men, Goals Drive Women
Men see the world as a competitive place, and often make decisions based on wanting to “one-up” a peer. It’s all well and good to boast about finding a great stock and pocketing profits, but the need to validate can get in the way of making wise choices. Big winning trades are great, but big losing days can deplete an account.
The research on investor behavior shows women are much more likely to push ego aside, stick to an investment plan and focus on personal goals.