Men Crave Risk, Women Need Safety
There are many parallels between men and women when it comes to behavior around investments and cars. According to LeaseTrader analysis, 95% women listed safety performance as their biggest concern when shopping for cars, followed by 94% being interested in the accident history of the car. Men, on the other hand, tended to focus more on thrills, aesthetics, technology and speed.
The same process can be applied to financial decision-making. A Boston Consulting Group study confirmed that the competitive and thrill-seeking behavior of men means they are more focused on short-term investing gains. Focused on safety and longer-term goals, women tend to more patient before investing.