Facebook (FB) not only crushed it with its quarterly earnings report, but it did so in a way that quashed any doubts about its place in the advertising firmament and its future in mobile.
That had FB stock jumping at the open, though at more modest gains by midday.
Facebook earnings beat the Street by 10 cents a share and top-line growth delivered an upside surprise too. The results were driven by strength in advertising and mobile, and that is what’s generating all the excitement over FB stock.
FB has established itself as an advertising powerhouse, becoming an automatic buy for advertisers. That’s a big deal. So is FB topping 1 billion mobile monthly active users. Mobile is a highly competitive area and a critical key to future revenue growth for all digital players.