Burger King (BKW) is bringing back its subservient chicken ad from 2004.
Burger King has brought back the old website that the subservient chicken was first seen on, but the chicken is nowhere to be found. If users try to type in commands, the website will tell them that “This is no time for commands. There is a chicken on the loose, and we are trying desperately to find him,” reports USA Today.
Accompanying the return of the subservient chicken website are ads going up in papers around the country asking for help finding the missing chicken. Burger King will also release a 10-minute video on Wednesday that will show what the chicken has been up to for the last 10 years. These viral ad campaign is designed to promote the fast-food chain’s new Chicken Big King sandwich, USA Today notes.
“It’s the 10-year anniversary and we want to celebrate our new Chicken BIG KING Sandwich, truly in epic fashion,” Eric Hirschhorn, Burger King CMO-North America, told the Huffington Post. “This sandwich is a big deal so it felt fitting to partner with the Subservient Chicken who is a pop culture icon.”
