Whopper Wi-Fi to Roll Out at Burger King Nationwide

The chain is also launching a new mobile app

   

Whopper Wi-Fi to Roll Out at Burger King Nationwide

Burger King (BKW) is hoping that easier Wi-Fi access will entice customers to visit — and eat — at its restaurants.

BurgerKing 300x232 Whopper Wi Fi to Roll Out at Burger King Nationwide
Source: Flickr

The burger chain says it will roll out Whopper Wi-Fi in all Burger King restaurants across the U.S. Whopper Wi-Fi will use wireless Ready Zone access points from AT&T (T) to create Wi-Fi hotspots in Burger King locations, Wireless Week reports.

ATTLogo Whopper Wi Fi to Roll Out at Burger King Nationwide
AT&T CEO Says It’s Not Ripping Off Consumers

AT&T Wi-Fi Ready Zone technology can extend hotspot service across 2,000 square feet. Burger King says that its Whopper Wi-Fi will be the first nationwide deployment of Ready Zone technology.

AT&T equipment currently enables Wi-Fi hotspots at a number of other food vendors, including Burger King arch-rival McDonald’s (MCD).

Last month, Burger King said it planned to launch a new mobile app that will process in-store payments, offer nutritional data, promotions, coupons and may eventually also permit users to place food orders for pick-up at Burger King restaurants.

Burger King stock fell more than 1% in Friday morning trading. BKW stock closed on Thursday at $25.96 per share.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/04/whopper-wi-fi-roll-burger-king-nationwide/.

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