For a penny, a lot of people were willing to try Motorola’s Moto X smartphone.
In a bid to raise consumer awareness of the Moto X, Motorola launched a “Try Then Buy” promotion on Monday morning, beginning at 12 a.m. Under the program, consumers could place a one-cent deposit on a Moto X, customizing the phone online, and then having the Moto X mailed to them for a two-week trial, PCMagazine noted.
While Motorola didn’t disclose how many Moto X phones were issued under the program, by 9 a.m. Monday morning, the promotion’s supply of Moto X phones was exhausted. “We’ve sold all the Moto X phones we allotted for this promotion,” Motorola said on its website.
Consumers who receive the Moto X for a penny can return it to Motorola for no additional charge. Those who like the Moto X can pay $449.99 for the 64GB version.
The Moto X shipped under the program comes with a pre-installed SIM card. The two-week trial period begins as soon as a consumer receives their Moto X.
Earlier this year Google (GOOG) announced that it had sold its Motorola unit to Lenovo for $2.9 billion.
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