Rabbit meat is now available at a number of Whole Foods (WFM) locations, stirring plenty of controversy in the process.
Rabbit advocates have begun handing out leaflets to customers, informing them that many keep rabbits as pets. The House Rabbit Society has asked rabbit lovers to “politely” inform consumers about how the furry creatures are common pets in the U.S.
Whole Foods has responded by saying that the supermarket decided to start carrying rabbit meat following repeated requests by a number of customers. The company added that it took four years to start selling rabbit meat as they were working hard to create a set of animal welfare standards for rabbits.
Rabbit meat is being sold in select Whole Foods stores as part of a pilot program.
WFM stock is up close to 2% Thursday afternoon.
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