The most exciting World Cup since, well … since the last one, is just a memory, but the effects linger on in a number of corporate earnings reports this season.
Whether the World Cup helped or hindered quarterly results is important — but also somewhat beside the point now. Companies that got a boost will have to cycle against tougher comparisons next year. And any reports that got dinged should have an easier time coming up against those numbers in a year’s time.
In short, the World Cup is a huge deal every four years, and it can distort corporate results.
A wide range of industries had exposure to the World Cup. Caterpillar’s (CAT) heavy machinery and trucks were used in the construction needed to prepare venues. Companies from Coca-Cola (KO) to Johnson & Johnson (JNJ) to Yingli Green Energy (YGE) were official sponsors.
But in those cases, it hard to say how much the World Cup moved the needle on quarterly results. After all, it’s tough to measure the effects of using the Cup to sell more solar panels.
Other companies, however, spelled out what the World Cup meant for them. These are the names where its important to remember that the World Cup was an exception, not the rule.
Here a five companies whose earnings were swayed by the World Cup: