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Buds for Buds: Anheuser-Busch to Test Beer E-Gifts on Facebook

Bud e-gifts can be redeemed at bars

   

Anheuser-Busch (BUD) is testing the ability to send beer e-gifts through Facebook (FB).

bud-fb-anheuser-bushch-facebook-beer-buds-for-buds
Source: ©iStock.com/pressureUA

Anheuser-Busch is testing two programs in Denver and Chicago called “Buds for Buds” and “Bud Light Birthday.” The programs allow users to gift their friends vouchers for Budweiser and Bud Light through Facebook, reports USA Today.

Both of the Anheuser-Busch programs allow users to pick up beer at bars with online vouchers. The Buds for Buds programs has the Facebook users sending the gift after entering their credit card information to cover the beer. The Bud Light Birthday program allows friends to earn a friend a free beer for their birthday with posts on Facebook, USA Today notes.

Anheuser-Busch is planning to extend these two programs nationwide sometime next year.

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Article printed from InvestorPlace Media, http://investorplace.com/2014/09/bud-fb-anheuser-bushch-facebook-beer-buds-for-buds/.

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