GoPro (GPRO) stock is on the rise following news of a Best Buy (BBY) expansion.
GoPro has announced that it will be showing off its Hero4 at Best Buy stores starting on Oct. 5. Displays featuring the Hero4, which will be the focus of the expansion, will be located in 500 Best Buy locations. This triples the GPRO’s presence with the retailer.
GoPro displays at Best Buy locations will stand 6 feet tall and will also include a large TV screen. This screen will be used to show videos that have been taken with GPRO’s cameras. The expansion will also bring more accessories to the stores.
“This expansion will provide GoPro with a significant increase in shelf space from one of our biggest retail partners in North America,” Jonathan Harris, Senior Vice President of Intergalactic Sales at GoPro, said in a statement. “We’re excited to offer our customers a more compelling experience at most Best Buy locations each time they interact with our products in the store.”
GPRO stock was up 3% as of Friday afternoon. BBY shares were up 2% at this time.
