Sears (NASDAQ:SHLD) is testing a concept store that only carries appliances.
The retailer is opening a 10,000 square-foot store in Ft. Collins, Colorado that will focus on appliances, one of the company’s strongest categories.
This segment has been especially successful for Sears in its online store, and the company is hoping that this success will translate to a brick-and-mortar store.
The appliances store will include a 122-inch interactive display that will allow you to browse through kitchen and house appliances, and look at what these may look like in your home.
Sears isn’t the only company with an appliances initiative as JCPenney is making strides by expanding its appliances segment.
SHLD stock is up 0.4% Friday.
