Walmart to Discontinue Ad Match Policy in 500 Stores

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Walmart (NYSE:WMT) is removing its ad-matching policy in hundreds of stores around the U.S.

The retailer allows you to price match in most of its stores, reducing the price of a product if the customer brought proof that the same item was being sold in local stores for a cheaper price.

Most Walmart locations will continue to carry the policy but about 500 stores are eliminating the policy. However, the stores are replacing ad-matching with lower prices for a number of products throughout the store.

Additionally, the company is launching a new policy called Savings Catcher that allows you to get a reduced price on some products in the store in a similar manner to its previous policy. The difference in price will not be returned to the customer in cash.

Instead, the difference goes towards your Walmart Rewards eGift Card, offering a rebate for the price match.

WMT stock is up 1.2% Tuesday.

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