Remember the days of decent $30 jeans? Yeah, neither do we. Ever since jeans expanded from its role as everyday casual gear to a high-fashion statement, the price of these rugged pants — along with the frequency of heavy washes and glaringly intentional tears — has gone up.
Of course, there’s expensive, and then there’s expensive. The latter was detailed in a Fox Business report about Scott Morrison, the founder of 3×1, a denim company that produces premium jeans. $1,200 premium jeans.
Of course, 3×1 puts out jeans by the tens, not the thousands, with a focus on customization rather than mass production. But there’s a host of other larger companies selling high-priced denim — and while they might not touch 3×1’s fourth digit, the sticker shock’s still enough to give most people the blues.
Here’s a quick look at who’s selling high-priced jeans in a store near you:
Abercrombie & Fitch: The popular retail brand is known for its ear-thumping in-store experience, and higher prices than rivals like American Eagle (NYSE:AEO). Abercrombie & Fitch (NYSE:ANF) does a number on jeans, selling the A&F Super Skinny Flagship Store Exclusive (also available in Destroyed Wash) for $120.
Levi Strauss: The gold standard for reasonably priced jeans? Sure. But Levi knows the money is where the money is. Enter the Made in US Skinny Jean, which Levi doesn’t sell directly, but it goes for $178 on amrag.com. Of course, Levi has put that number to shame on a pair of original 501s that sold for $60,000 in 2005 on eBay (NASDAQ:EBAY).
Macy’s: Macy’s (NYSE:M) doorbuster deals are the stuff of legend, but when the retailer wants to go big, it goes big. Macy’s offers six different pairs of jeans for $198 from 7 For All Mankind and Ralph Lauren (NYSE:RL).
Nordstrom: The big jaw-dropper came from Nordstrom (NYSE:JWN), whose website actually included a $500-$1,000 button in its jeans section. There you can find Dsquared2 “Ripped” Slim Leg Jeans (Blue Wash) for a robust $565.
— Kyle Woodley, InvestorPlace Assistant Editor