Monday Apple Rumors: A Big Weekend for Interactive Textbooks

daily apple rumors AAPLHere are today’s Apple rumors and AAPL stock items.

Apple iBooks Doles Out 350,000 Textbooks in 3 Days: Early interest in the next interactive textbooks available on the iPad through Apple’s iBookstore surged during their first weekend of availability, according to an article published on Monday by All Things Digital. Global Equities Research reported on Monday morning that 350,000 textbooks were downloaded between Friday and Sunday. This is good news for Apple publishing partners like McGraw-Hill (NYSE:MHP) and Pearson (NYSE:PLC) as well as for Apple, but it’s unclear if those sales will stay steady once press coverage of the reborn iBooks app has died down. Apple’s other major publishing release, the e-book publishing app iBooks Author, was downloaded 90,000 times over the same period.

Tablet Ownership Doubled over Holidays: If analyst predictions of record iPhone sales aren’t enough to get shareholders salivating ahead of Apple’s quarterly earnings call on Tuesday, a new study released from Pew Research should also rev some engines. The research group found that tablet ownership in American households nearly doubled between December and January, growing from 11% to 19% in one fell swoop. Pew’s data includes all tablets, from the iPad to Amazon‘s (NASDAQ:AMZN) Kindle Fire and Barnes & Noble‘s (NYSE:BKS) Nook.

iPhone 4S Wins Customers from Competitors: Consumer Intelligence Research Partners released a report on Monday (via Apple Insider) looking at the background of iPhone 4S buyers. The firm found that 36% of consumers who bought the iPhone 4S following the device’s release in October had jumped from using competing platforms, including Research In Motion‘s (NASDAQ:RIMM) BlackBerry phones, Google‘s (NASDAQ:GOOG) Android devices, and even Hewlett-Packard‘s (NYSE:HPQ) Palm phones. The report also found that 21% of iPhone 4S buyers purchase the 64GB model, the most expensive available. That’s a higher-than-expected percentage of consumers compared to previous studies, like one conducted by Piper Jaffray that found just 19% of consumers opt for the largest model.

As of this writing, Anthony John Agnello did not hold a position in any of the aforementioned stocks. Follow him on Twitter at @ajohnagnello and become a fan of InvestorPlace on Facebook. For more from the company, check out our previous Apple Rumors stories.


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