Making Money With Options the ‘Write’ Way

How to stack the cards in your favor

By Richard Band

Many investors, when they hear the word “options,” immediately think, “gambling.” That’s not a bad guess, either. Typically, when somebody touts options, the pitch is for you to buy these instruments in order to speculate on the movement of a stock or commodity. With a small stake in options, the tease goes, you can multiply your money 100%, 200% and more if the market swings in your direction. Furthermore, your risk is “strictly limited” if you happen to be wrong.

All true enough. However, there are some caveats. The most important: Options have a fixed life. If you pay $1 for a call option that entitles you to buy 100 shares of “XYZ” stock at $20 within the next three months, and “XYZ” never goes above $20 during that period, your call will expire and become worthless. Yes, your risk is limited — to a 100% loss!

It’s this time decay in the value of an option that causes most options buyers to lose money over the long run. As in a gambling casino, the odds are stacked in favor of the house. The longer you play, the more likely you’ll end up a loser.

Ah, but what if you could change seats and assume the role of the house yourself? Actually, you can — by selling or (in the parlance of the trade) “writing” options. Writing options isn’t a one-way ticket to riches, but if conducted properly, it can add to your overall portfolio returns while shaving your risk.

Covered Calls

The best place to begin is by selling calls against stocks you already own. Known as “covered” call writing, this technique lets you collect a premium for giving the option buyer the right to purchase your stock at a specified price until a certain date.

In the example I gave you earlier, “XYZ” shares may be trading around $19. Calls that can be exercised at $20 per share for three months may be quoted around $1. You sell one call, representing the 100 shares of “XYZ” you already own.

If, by expiration date, “XYZ” has never traded above $20, you’ll be able to keep the $100 premium (less brokerage commission). On the other hand, if “XYZ” climbs above $20, chances are the buyer will “call” your stock away, paying $20 per share for it. In effect, you’ll have sold your stock for $21 (less commissions).

As you probably can see if you’ve followed me this far, the key is to set the exercise price (also known as the strike price) of the option far enough above the current price of the stock to prevent your shares from being called away, yet low enough to earn a reasonable premium for the option.

How do you achieve this balancing act? Here are two guidelines:

  • Sell calls when the market indices, and your stock, are relatively high.

Look for situations where the headline stock indices (Dow and S&P) have risen 10% or more in the last 13 weeks, and where your stock is trading near a 13-week high.

  • Write options with expiration dates within the next four to eight weeks.

The time decay of an option accelerates sharply during the last few weeks of the option’s life. You want the hourglass to run out soon.

Among the stocks I’m following, several may offer call-writing opportunities in the next few weeks. Keep an eye on Abbott Laboratories (NYSE:ABT), ConAgra (NYSE:CAG), Kimberly-Clark (NYSE:KMB), McDonald’s (NYSE:MCD), Microsoft (NASDAQ:MSFT) and Raytheon (NYSE:RTN).

Let a Fund Do It

Persistent, skillful call writers can significantly boost their portfolio profits. (In the example I cited earlier, you could theoretically earn about 20% a year on your “XYZ” stake if you wrote a call every three months that expired worthless.) Like most trading techniques, though, call writing requires a lot of attention to the market’s daily — and even hourly — squiggles.

For most amateurs, a better alternative might be to invest in a fund that systematically writes calls against the stocks in its portfolio. A number of closed-end funds have successfully mined this specialized niche, but my top pick is Eaton Vance Tax-Managed Buy-Write Opportunities Fund (NYSE:ETV).

With dividends reinvested at net asset value, ETV has chalked up a compound annual return of about 17% over the past three years, versus about 14% for the S&P.

Like many closed-end funds, ETV adheres to a “managed” distribution policy, which means the fund pays the same cash dividend each quarter regardless of actual earnings. Thus, you shouldn’t take ETV’s current 10.5% yield literally. Barring a market moonshot in 2012, at least part of your payout will constitute a tax-free return of capital (i.e., a return of your original investment).

What counts is the sum of dividends and price change — and on that score, ETV has been a winner since inception in 2005.

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