Smartphone buyers who didn’t rush to the Apple (AAPL) Store when the company launched its colorful new iPhone 5c last month can pick up the new phone at one retailer for a hefty discount this weekend.

Best Buy (BBY) will give consumers who purchase the iPhone 5c with a two-year wireless contract a $50 gift card, good for other purchases at the retailer. The offer extends from Friday through Sunday, TheVerge notes.

The deal effective cuts the price of an on-contract iPhone 5c by half. With a contract, the phone sells for $99.

Featuring the mostly the same internal components as the iPhone 5, which it replaces, the iPhone 5c differs from the standard iPhone line by offering buyers a wider range of color choices. iPhones have traditionally come in white or black. Apple has changed those offerings for both the iPhone 5s, which adds a gold color, and the iPhone 5c, whose plastic casing comes in white, pink, green, yellow and blue.

The iPhone 5c was introduced alongside Apple’s flagship iPhone 5s last month. Apple says it sold a record-setting 9 million iPhones during their launch weekend. Analysts say early sales of the more expensive iPhone 5s have outstripped sales of the iPhone 5c.

Shares of Best Buy slipped almost 1% in Monday morning trading, while Apple slipped slightly.