The deal between Twitter and Google gives the latter access to the social media platform’s stream of data. The deal was made in hopes that more Tweets will end up in searches and that clicks on these will drive traffic to the website. It could also lead to more people signing up for the service, reports The Wall Street Journal.
A similar deal was agreed on by Twitter and Google in 2009. However, the deal ran into trouble for a couple of years. The current deal could have Tweets showing up in searches in the first half of 2015. Microsoft (NASDAQ:MSFT) and Yahoo (NASDAQ:YHOO) also have Tweet-in search deals with the company, WSJ notes.
With this new deal, any of the Twitter’s users could have their Tweets show up in a Google search. This might make users think before sending out rants or other possibly embarrassing Tweets, reports Mashable.
TWTR shares were up 1% as of Thursday afternoon.
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