Overstock.com, Inc. (NASDAQ:OSTK) shares skyrocketed Wednesday as the company had news from one of its subsidiaries.

The Internet retailer-owned subsidiary tZERO unveiled today that it has plans to roll out an alternative trading system as part of a partnership with RenGen and Argon Group.

The system will be able to transform the trading of ICO security tokens while meeting regulations from the Securities and Exchange Commission and the Financial Industry Regulatory Authority, Inc.

Overstock said that this emerging asset class of blockchain-based digital tokens has amassed more than $2 billion so far in the current calendar year. The move marks yet another attempt at alternative investing measures for a cryptocurrency not regulated by the U.S. government.

“With ICO blockchain offerings surpassing traditional early stage VC funding and U.S. regulators seeking legitimate venues to support security token offerings, with this JV tZERO continues to maintain its leading edge in blockchain financial technology,” says Overstock CEO Patrick Byrne.

The company hopes that the future of blockchain will lie within a happy medium that can appease regulators, as well as investors looking to trade their cash for blockchain-based currency that could rise the way Bitcoin has.

The aforementioned cryptocurrency’s value has risen by 2000% over the last three years or so, but many are wary about the cryptocurrency and the crash that could come.

OSTK shares gained 16% Wednesday.