Asana CEO’s Confidence Offers Hope for ASAN Stock Investors


  • Asana (ASAN) reported a huge increase in large-client spending during 2022’s second quarter.
  • Plus, a co-founder of Facebook, now known as Meta Platforms (META), bought a gigantic share position in Asana.
  • Investors can consider holding ASAN stock despite the company’s challenges.
ASAN stock - Asana CEO’s Confidence Offers Hope for ASAN Stock Investors

Source: Piotr Swat /

After some challenging months in 2022, investors of California-headquartered workforce-management software company Asana (NYSE:ASAN) finally got some good news. For one thing, the company posted results indicating sizable big-client spending boosts. On top of that, a Meta Platforms (NASDAQ:META) co-founder (known as Facebook when he co-founded it) just took a large position in Asana. All in all, things are definitely looking up for ASAN stock holders.

Okay, I’ll fess up. I was neutral to bearish on Asana back in April. The company demonstrated impressive revenue growth during the fourth quarter of fiscal 2022. However, Asan’s GAAP operating loss of $87.1 million was bothersome. It indicated a deepening loss compared to the $51 million GAAP operating loss from the fourth quarter of fiscal 2021.

In a more recent financial report, though, Asana had another chance to prove its viability as a business. Even the harshest skeptics can find some positive data in Asana’s quarterly report — and a high-ranking executive’s sizable stake should encourage the company’s downtrodden supporters.

What’s Happening With ASAN Stock?

What I say, “downtrodden,” I’m not kidding. ASAN closed out last week near $24, after having started off the year above $70. There have been share-price pops along the way, but they were generally short-lived.

It’s really a shame, as Asana is a promising technology startup. Reportedly, Asana’s users typically spend 33% less time on emails and are 42% faster in executing business processes. The company’s platform could potentially revolutionize work processes in the 2020s.

Moreover, it appears that Asana is improving in some respects as a business. In the company’s most recently reported quarter, Asana demonstrated large-customer revenue growth. Specifically, revenue from customers spending $5,000 or more on an annualized basis increased 64% year-over-year (YOY). For customers spending $100,000 or more, the YOY revenue growth was a jaw-dropping 105%.

A Facebook Co-founder Doubles Down on ASAN Stock

ASAN stock holders can also celebrate Asana’s large-customer revenue growth, which may eventually help the company close it profitability gap. At the same time, they should know that an important executive as Asana and a Facebook cofounder just ramped up his stake in Asana shares.

The person I’m referring to is none other than Asana CEO Dustin Moskovitz. Interestingly, he’s probably more famous for co-founding Facebook, now Meta Platforms, than he is for his role at Asana.

As InvestorPlace Assistant News Writer Eddie Pan reported, Moskovitz purchased 19.27 million shares of ASAN stock on Sept. 7. With that, the CEO directly owns a whopping 39.11 million Asana shares.

Executives don’t always disclose the reasons for their large-scale share purchases. Moskovitz, however, wasn’t coy at all as he observed that the “market opportunity is enormous” for Asana.

What You Can Do Now

Moskovitz’s considerable stake in Asana suggests that he is quite confident — not just in the “market opportunity,” but in his own company. That’s a great sign and ought to encourage Asana’s struggling investors.

Besides, the data shows that Asana is raking in revenue from large-scale clients. Therefore, it’s perfectly fine to hold your ASAN stock with confidence, or to start a small position if you don’t already have one.

On the date of publication, David Moadel did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the Publishing Guidelines.

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