EVRI is the name of the Kohl’s plus-size brand (NYSE:KSS) for women.
Here are nine things to know about EVRI:
- The new women’s private label is designed for larger women in order to celebrate the beauty of people of all shapes and sizes.
- EVRI stands for easy, versatile, real (value) and inspiring.
- The line will launch in spring 2019.
- The sizes offered by the brand include 0x to 4x in tops, as well as 14W to 30W in bottoms.
- You will be able to buy EVRI product both in physical Kohl’s stores and online.
- The launch of the brand is part of a broader transformation from its parent company to improve consumers’ plus shopping experiences both in-store and on its website.
- The brand will include a number of wardrobe essentials and trendy fashion items that women can wear during the day or nighttime with the products offering the same quality and value as other Kohl’s items.
- EVRI is also making it a priority that its customers should have an easy shopping experience and they should feel confident in apparel that they find both comfortable and flattering.
- The line will include dresses, tops and bottoms of all sizes, taking account various shapes and heights, including tall, short, more curvy or less curvy.
KSS stock fell 0.3% on Tuesday.