What’s the biggest shopping day of the year? If you said Black Friday, you’re right… sort of. It is in the United States anyway. Here’s another question for you: What’s a good way to torture Matt McCall? Answer: Taking me shopping on Black Friday. Don’t get me wrong. I love the holidays. We had people over this past weekend and I fired up my Christmas jazz playlist. Nobody was happy about it but me. They all thought it was too early. Still, the absolute last place I want to be on Black Friday is in a store with hundreds of other people.

Some things are very unpredictable these days. Believe it or not, the market is not one of them. Neither are investors’ reactions. When things get bumpy, they panic and sell stocks. Then they wait for the opportunity to buy again. The problem is, most never do. Stocks bounce, and investors wait some more just to make sure. When stocks keep bouncing, investors are forced to either buy higher or keep waiting. If you’re not sure what to do, I have a message for you: Buy. There are lot of reasons why now is a buying opportunity, so let’s focus on three of the big ones.