Preferred stock may have a higher price than its rival common stock, but the extra benefits outweigh the difference in price. Owners of preferred stock have priority in dividend distribution and, in the event of liquidation, have first priority in collecting assets. Some preferred stock even grants the owner voting rights in a company. However, companies are hesitant to offer preferred stock as it has a higher cost to the company in terms of raising capital, though many companies still offer it.
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