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Amazon Kindle Fire

Amazon Kindle FireThe world expected Amazon‘s (NASDAQ:AMZN) Kindle to roll over and die after the iPad released in 2010. The little e-reader did just the opposite, thriving in a market filled with smartphones and tablets, and the Kindle became Amazon’s best-selling product of all time last Christmas. Amazon appears to be unsatisfied holding on to its own niche market, though, and now it’s ready to take Apple’s popular tablet on with a tablet of its own.

The Kindle Fire is a bit smaller than the iPad, both in physical size and price. The device will retail for just $199 when it releases in November, half the price of the cheapest iPad. Analysts predict a hit — Barclays expects Amazon to sell 4.5 million Kindle Fires in the fourth quarter. IHS believes the company will lose $10 on each Fire sold, though, so Amazon will have to make up the difference through electronic book, movie and music sales on the new device.

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