10 Companies Making Bank on the 2012 NCAA Men’s Final Four

Television, sports apparel and much more will be represented

Mar 10, 2012, 6:30 am EDT | By Anthony John Agnello, Consumer and Technology Writer

Coca-Cola

Forget water! That’s not what college athletes need to stay hydrated. Coca-Cola (NYSE:KO) has got them covered on that front. Coke brand Powerade is the official sports drink of the 2012 NCAA men’s basketball championship.

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10 Companies Making Bank on the 2012 NCAA Men’s Final Four

Television, sports apparel and much more will be represented

Coca-Cola

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