The NCAA Men’s Final Four weekend is set to start on Saturday, with Kentucky, Louisville, Kansas and Ohio State all looking to claim the national title on Monday night at the Superdome in New Orleans.
As always seems to be the case, the tournament has delivered with great games, great story lines and, of course, lots of commercials. Indeed, from a business perspective, the tournament is a marketing and cash-generating machine, second only to the Super Bowl in terms of money making sporting events.
Naturally, there are a lot of companies associated with March Madness, both directly and indirectly. For many of them, tournament time means a big revenue boost. For others, it means a chance to advertise to a huge audience. Still others benefit from the interest generated in hoops, and from sales of the sports-related gear inspired by the fantastic athletes who create the on court magic.
In keeping with the theme, here are 5 March Madness stocks you might consider adding to your bracket: