Current Dividend Yield: 3.1%
Performance So Far in 2012: -1%
We’ll get to Chevron next. But as for Kraft, the company has been pretty lackluster in the short term. Shares are down about 1% YTD despite the market updraft. However, the one-year return is much nicer at 15% or so — triple the market.
That longer-term strength is due in part to Kraft’s plans to split into two separate companies. Operations will include a global snack foods corporation with the admittedly goofy name Mondelez (that’s pronounced Mon-Da-Lay) and a North American grocery company keeping the flagship name.
So don’t get too used to the current model or dividend, because these two segments will split up within the next year. You’ll of course own both of them if you buy in now, so keep that in mind if you’re shopping for Kraft stock before the spin-off.