#2 S&P Stock: TripAdvisor
Sector: Consumer Discretionary
YTD Gain: 80%
With a market cap of $6 billion, you might have not heard of online travel company TripAdvisor (NASDAQ:TRIP). The site was spun off of Expedia (NASDAQ:EXPE) at the end of 2011 to focus not on offering travel booking but rather travel research. It features lists of the best hotels in popular destinations, the most popular restaurants in big cities and a forum for travelers to share their own experiences.
Folks seem to like the info from TripAdvisor — but most importantly, international audiences find the product appealing. The website is up and running in 30 different nations, including China under the brand daodao.com. This allows TripAdvisor to not just rake in the revenue from display ads on its site, but partner up with travel agencies to allow visitors to book trips directly (for a small finder’s fee, of course).
This broad international reach and rapid growth means TripAdvisor is tracking a 20% revenue jump in fiscal 2012 after its spin-off last year. TRIP stock has soared as a result.