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Behold the ESPN flip phone. Expensive sports content, tiny screen, slow downloads and jarring red glowing buttons. It's a wonder this beauty didn’t catch on.
In 2006, Disney’s (NYSE:DIS) sports network partnered with Sanyo to offer a red-and-black, ESPN-branded cell phone for $199 (plus $65 to $225 monthly for premium content) and spent a reported $40 million marketing it.
After signing up fewer than 30,000 customers, the venture was scrapped the same year.
Article printed from InvestorPlace Media, http://investorplace.com/2012/06/a-facebook-phone-there-are-plenty-of-crazy-precedents/.
©2013 InvestorPlace Media, LLC
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