#8: Beck’s
Dollar sales: $73,672,420- Change in dollar sales from a year ago: +2.67%
- Case sales: 2,656,154
- Avg. price per case: $27.74
Beck’s sales are significantly lower than fellow European brew Heineken’s. Beck’s dollar sales were about one-eighth that of Heineken in the 52 weeks ending April 15. Its case sales were slightly more than one-eighth the number of cases Heineken sold over that same period. Despite these relatively low sales, the Beck’s brand is stronger than Heineken’s in the eyes of Americans.
















Comments are currently unavailable. Please check back soon.