- Dollar sales: $73,672,420
- Change in dollar sales from a year ago: +2.67%
- Case sales: 2,656,154
- Avg. price per case: $27.74
Beck’s sales are significantly lower than fellow European brew Heineken’s. Beck’s dollar sales were about one-eighth that of Heineken in the 52 weeks ending April 15. Its case sales were slightly more than one-eighth the number of cases Heineken sold over that same period. Despite these relatively low sales, the Beck’s brand is stronger than Heineken’s in the eyes of Americans.