Working with auto industry analytics organization Edmunds, 24/7 Wall St. identified the top 10 cars that Americans are not buying.
The average car sold in America sold 35,593 units in 2011, according to Edmunds. Eight of the cars on this list sold less than that. Five sold less than 15,000 units last year. In addition to having poor sales last year, overall sales of seven of the 10 dropped between 2009 and 2011. Total sales of five cars plummeted more than 30%. Two of the cars on this list have been discontinued, and several more may be in jeopardy.
Time on the lot or “days to turn” — the average number of days a vehicle is in dealer inventory before it is sold — appears to be an excellent proxy for how vehicles are selling. All of the car models on this list spent more than 90 days on the lot, considerably longer than the 52-day average.
Fuel efficiency appears to be a major factor for these cars’ poor sales. Six of the vehicles on the list have combined gas mileage — city and highway — of 25 MPG or less. And even when these cars belong to categories that generally get poor gas mileage, such as SUVs and pickups, they are still among the worst in their class.
Based on car reviews, poor quality appears to be hurting sales of the cars on this list as well. JD Power reviewed eight of the 10 models on the list. Only one car scored better than a 3 out of 5 in both “overall quality and design” and “initial quality” — considered only passable scores. Three models on this list only scored a 2 out of 5 in initial quality.
24/7 Wall St. obtained days-to-turn data for the full year 2011 provided by Edmunds. To avoid inconsistencies that can arise from small data sets, we only looked at vehicles that sold at least 10,000 units in 2011. We also looked at the list prices of these vehicles as provided by the dealer, fuel efficiency data from the U.S. EPA and quality ratings provided by JD Power & Associates and Consumer Reports. Edmunds also provided sales figures going back to 2006. All unit sales listed are U.S. only.
This article first appeared on 24/7 Wall St. on May 3, 2012.