Here are your Apple rumors and AAPL news items for today:
Differing Schedules: While Apple (NASDAQ:AAPL) is expected to launch its next generation iPhone and a smaller-screen iPad at a special event on September 12, sources say the two devices will reach consumers at different times, according to International Business Times. The newest iPhone will hit stores nine days after its debut, on September 21, but the iPad Mini may won’t reach store shelves until October 5. The timing of the launches is likely based on anticipated traffic to Apple Stores. The new iPhone has generated substantial interest – as each new iPhone launch has – and many potential smartphone buyers have held off purchases waiting for its debut. If the company launches the new iPhone and iPad Mini simultaneously, it might create a crush at its stores and online outlets, leading to frustrated customers. Spacing the launches by several weeks will allow the company to handle initial demand for the iPhone and then gear up again for the launch of the iPad Mini.
Big Payday for Experts: The biggest winners in the patent infringement lawsuit between Apple and Samsung may be the expert witnesses who were paid handsomely by both sides, InformationWeek reports. Apple paid financial analyst Terry Musika $1.75 million to estimate the cost of Samsung’s alleged patent infringement. Musika calculated Apple’s losses at between $2.5 billion and $2.75 billion. Apple demanded damages of at least $2.5 billion in its suit. Brown University computer graphics professor Andries van Dam received $460,000 for his testimony against Apple, while Harvard professor Woodward Yang garned $220,000 for his testinomy that Apple actually infringed on Samsung patents. Susan Kare, part of the original Macintosh design team, testified that she had confused a Samsung Galaxy smartphone for an iPhone. Kare received $80,000 for her time.
Disappearing Act: First, Apple pulled its “Genius” television ads from the London Olympics coverage, now it has removed them from the Internet, Ars Technica notes. The ads, which showed Apple Store Genius Bar employees assisting customers with their Apple devices in a variety of improbable situations, was widely criticized for painting Apple customers as “clueless.” Other critics said the ads didn’t measure up to the company’s previous high standards. The ads stopped running as the Olympic games neared their conclusion, but remained available on the company’s website as well as at Google‘s (NASDAQ:GOOG) YouTube. The company has not withdrawn other television advertisements, some dating back years, from the web.
For more about the company, check out our previous Apple Rumors stories.