Viacom‘s (NASDAQ:VIAB) Paramount Pictures made G.I. Joe: The Rise of the Cobra, which attracted big Hollywood names — Channing Tatum, Dennis Quaid, Joseph Gordon-Levitt — and enough viewers for it to take the No. 1 box office spot opening weekend, grossing $55 million. In all, it made $300 million worldwide.
Of course, what those viewers watched didn’t resemble the timeless Hasbro G.I. Joe toys or cartoon series that inspired it. Fans complained that the film didn’t relate to the original franchise at all, with one claiming that the studios “actually went out of their way to butcher the G.I. Joe mythos in favor of derivative storyline devices.”
It was almost no surprise, then, that the film was nominated for six Razzie awards, including Worst Picture, Worst Supporting Actor and Worst Director.
The surprise instead came when news of a sequel — G.I. Joe: Retaliation — was announced.