Here are your Apple rumors and AAPL news items for today:
Desire: Responding to a survey conducted by Piper Jaffray (NYSE:PJC) analyst Gene Munster, 53.3% of U.S. consumers who planned to purchase a smartphone in the next twelve weeks said they would buy Apple‘s (NASDAQ:AAPL) iPhone 5, AppleInsider noted. Munster questioned 800 consumers to compile the data. In October, 54.9% of consumers in a similar Piper Jaffray survey said they planned to buy the newest iPhone. 47.7% expressed plans to buy the iPhone 5 in September. Among those consumers planning to purchase a non-Apple smartphones, 35.3% said they would choose one running Google‘s (NASDAQ:GOOG) Android operating system, while 6.5% planned to by a phone running Microsoft‘s (NASDAQ:MSFT) Windows. Just 4.9% indicated plans to acquire a BlackBerry device from Research in Motion (NASDAQ:RIMM).
Surprising Choice: When it comes to the devices that he uses in his personal life, Samsung’s Chief Strategy Officer told MIT Technology Review that he chooses Apple products. In an interview with the magazine, Young Sohn admitted that he uses an iPad, iPhone and Mac computer at home, despite using Samsung devices in the office. He attributed his personal choice to Apple’s connected ecosystem, which supports multiple devices on the same software platforms, like iTunes and iCloud. Sohn conceded that Samsung products lack a coordinated ecosystem that makes multiple device use as convenient as Apple’s, but said the company is working on developing a solution to connect its smartphones, computers and tablets. Sohn noted that Samsung devices offered greater hardware specifications and better technology, but said Apple led the way in terms of offering the consumer a satisfying experience with their devices.
Drive Promotion: The “Fusion Drive” — a hyrbid drive which use both traditional hard drive technology as well as flash memory — in Apple’s new iMacs will likely boost the storage technology into the mainstream, Reuters notes. Hybrid drives have existed for a number of years, but remained expensive and never attracted much consumer enthusiasm. But Apple’s promotion of the technology will change that, driving increased interest in hybrid drives and lowering their prices. An analyst at market research firm IDC said that hybrid drives will become the mainstay of inexpensive data storage. Hybrid drives had remained constrained because they were manufactured only by Seagate Technology (NASDAQ:STX). However, with Western Digital (NASDAQ:WDC) also now producing the drives, which are thin enough to fit in ultra-thin notebooks like Apple’s Mac Air Pro and super slim notebooks running Windows, the market for hybrid drives is finally expanding.
For more about the company, check out our previous Apple Rumors stories.