Jay-Z — along with pop superstar Rihanna, who’s on Jay-Z label Def Jam Records — also is pushing some of the “good stuff.” The superstars recently became a part of Anheuser-Busch InBev’s (BUD) Budweiser Made For Music global campaign, and their first two musical ads launched in 85 countries this week.
As Ricardo Marques, Budweiser’s global advertising director, explained:
“Budweiser Made for Music is a tribute to those who continue to put their energy and passion every day in the pursuit of their dreams. Jay-Z and Rihanna represent these values and are therefore an incredible source of inspiration to us all.”
The campaign also will include digital content and sponsorship. For example, Budweiser also sponsors the Made In America Festival that Jay-Z started last year. According to Vibe, “The campaign was inspired by the Made In America music festival” but “will maintain a separate identity.”
On a side note, the Budweiser festival is making its way to Philly this year, featuring an unsurprising headliner: Beyonce.