Remember those Hewlett-Packard (HPQ) commercials that had celebrities — from the neck down — demonstrating how they used their personal HP notebooks?
Sure, those ads debuted back in 2006, but I still remember them. They were pretty awesome — even if the product itself really wasn’t. Jay-Z’s clip was one of the best, with the rapper sporting a pinstripe suit and telling consumers “My passport says Shawn, but you may know me by another name” as the words “Jay-Z: CEO of Hip-Hop” came on the screen.
According to The New York Observer, you can thank Steve Stoute, the CEO of the brand-marketing firm Translation for the partnership. He “paired Allen Iverson with the gritty rapper Jadakiss for a beloved Reebok commercial, got Justin Timberlake to record a McDonald’s jingle, and tapped Jay-Z for a Hewlett-Packard campaign.”