But when assessing the value that a CEO brings to the company in today’s hyper-competitive business environment, don’t sell short the power of evangelism.
Although the term “chief evangelist” was borne from tech startups, the function of getting employees, prospective customers or partners and investors excited about the company and its products or services is part and parcel of the top job. While all CEOs are chief evangelists for their companies in some way, some go beyond “talking the talk” to “walking the walk.”
And in this context, that means putting their proverbial money where their mouths are by using their own products. While that looks different from company to company (and carries wildly divergent risks depending on the product and market), here are five CEOs who have determined to lead by example: