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Align Technology 185Align Technology

When consumers hear the term “invisible braces”, most all of them immediately think of the Invisalign — the brand that’s taken over the orthodontics industry, partly by smart marketing, and partly just because it’s a brilliant idea. Since 1999, more than 2 million people have straightened their teeth thanks to the Invisalign system.

So what, pray tell, just recently lit a fire under shares of parent company Align Technology (ALGN)? The stock’s up a whopping 107% year-to-date … much of which was spurred by Q3’s earnings report a couple pf weeks ago. Between a new lower-cost braces product called Realine and a revamp of its sales and marketing plan, Align Technology is starting to move forward in a big way again. Last quarter’s earnings were up 62%, and the ALGN bottom line should grow at around the same pace for the fourth quarter.

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