What’s there to say about JCPenney (JCP) that’s good?
The stock is in a tailspin, down 65% year-to-date and about 75% from its late-2012 highs.
Though already a pariah, JCP further diluted its value with investors with an unexpected secondary offering in September.
Sales at JCP have declined 25% over last year, and are set to fall another 7% this year.
And if you need final proof that there is no light at the end of the tunnel, JCP bankruptcy rumors abound, with hints that the embattled retail stock is looking for legal advisers to shepherd it into Chapter 11.
It’s tempting to bottom-fish in stocks like that, particularly if you have some fond memories of JCPenney from decades past … but this is not a stock with a future. Even if the retail stores survive in some form, betting on a recovery here is a very risky game.
If you’re sitting on a big loss in JCP, it’s time to cut loose and move into a safer investment. And if you’re thinking of bottom-fishing to ride a rebound, take a deep breath and look somewhere else.