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Ever After High Royals & Rebels Dolls

After thEver After Highe success of its Monster High dolls, Mattel (MAT) decided to expand into the realm of fairy tales with Ever After High.

Featuring characters like Apple White, Hunter Huntsman and Madeline Hatter, the line features the children of popular fairy tale characters and casts them in a high school setting. The dolls are divided into Royals, who are destined to lived happily ever after, and Rebels, who want to change their destinies.

Ever After High dolls can be preordered for about $20, and will release later this month.

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