Video games do big business in the fourth quarter, and Disney (DIS) is looking to double up on the spike in video game and toy sales with its Disney Infinity game.
Infinity, released earlier this year, is a video game that uses toys with near-field communication technology. The toys show up in the game, which means if you want to play as, say, Buzz Lightyear, you have to buy the Buzz Lightyear toy first.
It’s a great method for extortion profit-making, first pioneered by Activision’s (ATVI) Skylanders series of video games. Speaking of which, the latest Skylanders game, Skylanders: SWAP Force, is set to release on October 13, and should be another Christmas hit.
Disney Infinity retails for around $60, and SWAP Force will release at $75; both include starter toys, and are available across multiple platforms.