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Burger King’s Satisfries

Burger King Worldwide NYSE:BKWJust for the record, “healthy” is a relative idea when describing Burger King’s newest version of the french-fry. They are a lower-calorie iteration of the nation’s favorite fast food side order … 20% less than the Burger King’s previous fries, to be specific. They’re still pretty packed with calories.

Then again, the company was never trying to create a diet food when it decided to spend an extra 30 cents per serving of its new French fries. BKW was trying to perk up deteriorating sales, and so far, all indications are that satisfries have done the job. While the company wasn’t forthcoming with the details, the introduction of the lower-calorie fry did lead to measurable sales growth right out of the gate.

Article printed from InvestorPlace Media,

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