Wendy’s Pretzel Bacon Cheeseburger
It doesn’t seem game-changing, or even innovative, with just a quick glance. But Wendy’s (WEN) bacon cheeseburger on a pretzel bun has been a huge success.
For those who haven’t tried it yet, Wendy’s pretzel bun doesn’t have the exact same flavor and texture as snack-pretzels from the bag. It’s more of an homage to the pretzel. Still, it’s something different from an industry and a fast food restaurant chain that needed to put a new twist on a very old idea — the hamburger.
Pretzel bun burger sales were so hot after their July launch that some analysts predicted they would drive a whopping 5.5% improvement in same-store sales for Q3 (which would have been the best year-over-year quarterly sales growth in years). The restaurant chain ended up with only a 3.2% improvement in its same-store sales, but that’s still a significant win for WEN.