Another warning of ill-advised bargain hunting should be issued about JCPenney (JCP).
This embattled retail stock has been brutalized since former CEO Ron Johnson attempted to reinvent the company by doing away with its tried-and-true model of occasional sales. JCP stock is off about 65% from its highs in February and shows no sign of slowing down its negative momentum.
As recently as two weeks ago, JCP sold off sharply on bankruptcy rumors — and frankly, there’s good reason for those rumors. We’re seeing reports that suppliers and financers are tightening credit terms and shortening payment windows out of fears JCP won’t be around much longer.
We saw a dead cat bounce at the end of October, with JCP rising 15% in a few days on no news. But don’t be faked out — JCP is a dog and you shouldn’t go anywhere near it.