Top AMZN Innovations – Amazon Fresh
Actual launch date: Already launched in select areas
Before Amazon Pantry, Amazon Fresh was the service making headlines and capturing the imagination of AMZN stock fans. Residents of Los Angeles, Seattle and now San Francisco can already get more than 500,000 items delivered to their doorstep including bakery goods, meat and fish … along with take-out meals from local restaurants.
Plus, the same-day grocery delivery service is expected to roll out to even more cities in coming months. AMZN stock investors seem to like the idea. As InvestorPlace Editor Jeff Reeves wrote:
“Given Amazon’s pedigree in the low-margin sales game and given that fresh food is a $50 billion business, it may only take the will and the logistics for AMZN to be a huge player in this marketplace.”
The one big question mark is clear, though: Just how much is Amazon Fresh going to cost?
As Bloomberg News noted recently, AMZN has been on a $13.9 billion “warehouse building spree.” Plus, delivering groceries is a labor-intensive and (another) low-margin business, while Amazon also faces a slew of competitors.