FB Failure #3 – Facebook Graph Search
Facebook Graph Search launched in January, with much fanfare. On the news, FB stock climbed about 5%.
Zuckerberg’s bold vision of Facebook Graph Search was to transform the concept of online searches. That is, it would leverage the extensive database of FB and allow users to find relevant information on a myriad of topics like people, photos, places and interests.
And for FB stock, investors were interested in the huge monetization opportunities. After all, GOOG has shown that online search can be a bonanza. Plus, Wall Street also saw the potential for FB to get a chunk of the local e-commerce market as well. In fact, when Zuck announced Graph Search, shares of Yelp (YELP) tanked.
However, despite all the hoopla, things have been mostly quiet with Graph Search. Perhaps Zuck is really focused on tweaking the service and making sure it will work. But so far, it is clear that the product has not been a hit and hasn’t been the reason FB stock is climbing.
Tom Taulli runs the InvestorPlace blog IPO Playbook. He is also the author of High-Profit IPO Strategies, All About Commodities and All About Short Selling. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.