5. Nov. 8: When Groupon announced its third-quarter earnings, the initial response was a 10% drop. But when GRPN stock investors started to dig into the numbers, they realized things weren’t so bad after all. On an adjusted basis, Groupon earned 2 cents per share and revenues climbed by 5% to $595 million. A key driver was a 24% jump in revenue for North America. There was also strength in billings, which rose by 10% to $1.34 billion. And GRPN stock investors were encouraged by a $260 million acquisition of Ticket Monster, a top commerce operator in South Korea. The business could be a launchpad into other valuable markets in Asia.
Aftermath: By the end of trading day, GRPN stock was up almost 9%.
6. Nov 20: Groupon announced “freebies,” a digital coupon offering — probably in response to the success of RetailMeNot (SALE), which pulled off a strong IPO. To get traction, GRPN put together a broad program, which included over 25,000 coupons from 5,500 brands. Just some of the retail partners involved Target (TG), Best Buy (BBY) and Macy’s (M). And the market potential is massive. According to an analyst from Sterne Agee, it comes roughly to $28 billion on a global basis.
Aftermath: While there were positive comments from some analysts on the freebies program, GRPN stock still plunged 6%. Consider that the news came on a day when there was general weakness with social stocks like Pandora (P) and LinkedIn (LNKD).
7. Dec. 3: The kick-off of the holiday shopping season was huge for GRPN. During the four-day weekend period, billings in North America surged by 30% on a year-over-year basis. More than half the transactions came from mobile devices. Groupon also got lots of traction from categories not typically associated with the company. For example, it sold over 47,000 Royal Loom Bands and 17,000 Flirty Aprons.
Aftermath: Wall Street liked the news and pushed GRPN stock up nearly 4%.
8. Dec. 10: From its start, Groupon has always had a jovial approach. Keep in mind that GRPN has an editorial department that creates fun copy for its offers. And despite the turmoil, Groupon has not lost its sense of humor. Just look at its response to Amazon’s (AMZN) brilliant PR move with its drone delivery vehicles. GRPN said its idea is to use catapults!
Aftermath: Sure, this was really not fundamental news. But hey, GRPN stock was still up 1%!
Tom Taulli runs the InvestorPlace blog IPO Playbook. He is also the author of High-Profit IPO Strategies, All About Commodities and All About Short Selling. Follow him on Twitter at @ttaulli. As of this writing, he did not hold a position in any of the aforementioned securities.