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JCP – 3 Takeaways from the JCPenney Stock Trainwreck of 2013

Some key lessons to learn from the struggling retailer

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Whether it was a good year or bad for JC Penney (JCP) or JCP stock owners is largely a matter of opinion, and/or a matter of when you got in. There’s no denying that JCPenney was one of 2013’s biggest stories, though.

jcp-stock-jcpenneyBetween the exit of highly-touted but highly-disappointing JCPenney CEO Ron Johnson, the near-death experience of the company itself, the abdication of an over-involved hedge fund manager, the surprisingly-successful secondary offering, and then same-store sales in November that finally offered a glimmer of hope for the company, there was rarely a dull moment for those watching or invested in JCP stock.

And, like most big stories, the JC Penney saga doled out some key lessons for new as well as veteran traders. As nice as it would be think the JC Penney fiasco (and the corresponding misery inflicted on the value JCP stock ) won’t be repeated again in the future, the reality is, history is recycled over and over.

These three lessons will be forgotten and repeated by corporate managers. Smart investors, however, will tuck these nuggets away for future reference. Take a look:

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