Yahoo (YHOO) CEO Marissa Mayer is approaching “make it or break it” time. A few hot, new Yahoo hires notwithstanding, her talk has been mostly that … talk. YHOO stock has been chugging higher mostly because of it stake in Chinese Internet giant Alibaba.
But in order for YHOO stock to keep climbing in 2014, the former Google (GOOG) executive needs to turn the core Yahoo business around — which is part of the reason new Yahoo hires have been hitting headlines left and right.
Marissa Mayer has vowed to rebuild the YHOO research department, for example, by snagging 50 new Yahoo hires — all PhDs — to focus on areas such as mobile and artificial intelligence.
Even with new Yahoo hires, though, it won’t be easy for Marissa Mayer & Co. During the most recent quarter, display ad revenue at the company slumped 7% to $470 million. More bad news for YHOO stock investors: eMarketer expects Yahoo’s share of the display market to fall to 7.7% this year as Google and Facebook (FB) post gains.
Still, let’s take a look at five hot, new Yahoo hires that Marissa Mayer and YHOO stock investors alike have high hopes for — even if the odds of a true turnaround remain slim.