TWTR Stock Could Ride the Second Screen Higher
Unlike Facebook (FB), Twitter (TWTR) is a mobile-first company. If anything, it is one of the pioneers of the industry, having gotten its start using SMS messages. Interestingly enough, FB has been trying to fight back against TWTR … by knocking off features like hashtags, for example. Yet Twitter still remains the top player when it comes to real-time broadcasting.
In fact, that niche could be the key for TWTR stock. One huge draw of Twitter comes from the idea of the “second screen.” This means that people often use the service while watching TV. As a result, TWTR has a chance of getting a bigger piece of the traditional ad market. In fact, the company has already snagged deals with the NFL, CBS (CBS) and Comcast’s (CMCSA) NBC.
Another promising sign for Twitter stock is that the company also has its own mobile ad network, which should expand its reach. Plus, TWTR recently made a savvy acquisition of MoPub, which is a top player in the market.
For the cherry on top, Twitter has about 232 million monthly users, which compares to 1.2 billion for Facebook. In other words, there is certainly lots of room for growth for the social network … and that could carry TWTR stock higher.